Minggu, 30 September 2012

[V779.Ebook] PDF Download Up Against the Wall: International Poster Design, by Ian Noble, Russell Bestley

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Up Against the Wall: International Poster Design, by Ian Noble, Russell Bestley

Up Against the Wall: International Poster Design, by Ian Noble, Russell Bestley



Up Against the Wall: International Poster Design, by Ian Noble, Russell Bestley

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Up Against the Wall: International Poster Design, by Ian Noble, Russell Bestley

Examining graphic design's purest form of expression, the poster, this title looks at a wide range of posters from around the world, by internationally renowned designers, including Stefan Sagmeister, Alain Le Quernec, David Tartakover and Koji Mizutani. The posters are each accompanied by interviews, visual work-in-progress and contextual images, which provide further insight into individual approaches. The design of the book allows the issues of scale in poster design to be explored, showing fragments at actual size throughout.

  • Sales Rank: #2811701 in Books
  • Brand: Brand: Rockport Publishers
  • Published on: 2002-12
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 9.30" w x 12.32" l,
  • Binding: Hardcover
  • 160 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
but nice examples and clear
By Anthony P.
For a class, but nice examples and clear, easy-to-read text. A bit dated at this point, but I believe there are newer collections from this author.

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Jumat, 28 September 2012

[W767.Ebook] Free Ebook Business Mathematics (12th Edition), by Gary Clendenen, Stanley A. Salzman, Charles D. Miller

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Business Mathematics (12th Edition), by Gary Clendenen, Stanley A. Salzman, Charles D. Miller

BUSINESS MATHEMATICS, 12/e teaches business math with a strong focus on current issues, real companies, and realistic business scenarios. It covers the full spectrum of basic business math, placing every concept in context with relevant examples. Each chapter begins with an actual company case study that is carried through with examples and exercises. Two realistic cases conclude each chapter, helping students integrate key concepts with real business math challenges. Data and graphs are incorporated throughout. New coverage in this edition includes: the global financial crisis and globalization; personal and government debt; personal savings; and inventory tracking. More examples are provided, and this edition has been edited for greater clarity and simplicity.

  • Sales Rank: #346914 in Books
  • Published on: 2011-01-24
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.80" h x 1.20" w x 8.90" l, 4.05 pounds
  • Binding: Paperback
  • 800 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

9 of 9 people found the following review helpful.
Tried teaching myself math...
By Cody
This textbook, unfortunately, is not for teaching yourself business math. Found that out the expensive way. I buy a lot of textbooks to read and learn from, but this is definitely a book that required a teacher or tutor. The concepts aren't difficult, but it's written to be more as a tool rather than a complete resource. Only buy it if you are going to take a business math class and this is the book your using.

2 of 2 people found the following review helpful.
definitely a book that is needed more in schools
By Artra
I was a math teacher in New Orleans. While teaching many kids from different backgrounds. I recognized one thing, that many of the students had not an overall use of math or interest in that matter; however when I applied monetary value to the math I would teach with real life stories from the book it caught alot of attention. While reading the book the examples in the book from the different industries as well as the application of different principals of math and how they are utilized is important to many students that I teach and even myself; allowing the connection between book and real life. ...Con: some of the material needs a better index in locating material and principles in the book. It also needs more breakdowns for the formulas, it seemed very spread out. I would love to see another edition that has formulas that are correlated or commonly used together in the literature, and index. The book is awesome and needed so I would love to see more editions and would use more. It is set-up as though a parent would go through basic concepts and ideas in finance for ones children or a teacher with students. More advanced Statistics may need to look else where but as for basic Stats it does its job in this and other sections of Finance/ math concepts.

0 of 0 people found the following review helpful.
Misleading Amazon Listing and Reviews
By Meredith R.
The book itself is fine, and was in decent condition when I received it. Unfortunately, what I did not realize because it was not made clear anywhere on the Amazon listing is that this is NOT the complete version. It only goes to chapter 13, and as I am using this for a class, I now either have to purchase a new book, or hope to God that I can get a decent grade on the last test based only on the powerpoint slides provided by the publishers website. Not thrilled with this turn of events. It needs to be made much clearer in the listing that this is NOT the full version.

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Minggu, 23 September 2012

[K975.Ebook] Download Ebook Visual Finance: The One Page Visual Model to Understand Financial Statements and Make Better Business Decisions, by Georgi Tsvetanov

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Visual Finance: The One Page Visual Model to Understand Financial Statements and Make Better Business Decisions, by Georgi Tsvetanov

Visual Finance is a powerful, simple tool that you can learn in a couple of hours, and easily apply to real life. Over the past five years, this model has been used in thousands of “finance for non-financial managers” training sessions in more than 30 countries. Now for the first time, it has been finally released in a paperback format. Accounting is perceived as being tedious, complicated and too theoretical. Non-financial managers are less than enthusiastic about accounting. One of the possible reasons might be the way business schools teach it. In a recent study only 46% of respondents have average or higher financial literacy and could understand financial statements. Stop avoiding financial topics during team meetings. Save your company from making costly mistakes and begin to maximize on all the valuable opportunities.

  • Sales Rank: #27036 in Books
  • Published on: 2015-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
  • Binding: Paperback
  • 180 pages

Most helpful customer reviews

15 of 15 people found the following review helpful.
A Great Tool For Understanding What The Numbers Are Saying!
By Sh
Visual Finance is destined to become a classic. A highly respected professional friend recommended it to me. Given my regard for the coleague's opinion, I bought the kindle version immediately. I had barely got into it when I concluded the book contains so many gems that I needed to book mark and highlight, I ordered the paper copy. It was worth the investment.

By the way, I'm a CPA with an undergraduate degree in Accounting. I got a better understanding from this book on how to explain accounting issues to non-finance executives in a jargon-free way than ever before.

I highly recommend it! And if you really want to enjoy it, I will suggest the paper version for the best reading experience.

8 of 8 people found the following review helpful.
VERY MUCH USEFUL BOOK
By Robert B. Moore
This book is very different from other Finance for non-financial managers. The main difference being that this book contains almost no numbers ! The visual model is very logical and makes you see accounting in a brand new way. A very original book in a field where there are few innovations !

6 of 7 people found the following review helpful.
Wish all textbooks are as fun as this one
By Aidenliam
This book was a recommended read in our Accounting class. It just helps you put the pieces together. I consider myself an expert on the subject, still the book helped me refresh some concepts and see them in a different way. My colleagues that struggled to understand the class used this visual model as a valuable support and improved their grades.

The only downside is that it was very short.

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[R818.Ebook] Download PDF The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary, by Mark Sanborn

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The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary, by Mark Sanborn

Meet Fred.

In his powerful new book The Fred Factor, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.

We’ve all encountered people like Fred in our lives. In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.The Fred Factor shows you how.

  • Sales Rank: #15970 in Books
  • Brand: Currency
  • Published on: 2004-04-20
  • Released on: 2004-04-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.79" h x .69" w x 5.30" l, 4.00 pounds
  • Binding: Hardcover
  • 112 pages
Features
  • Great product!

Review
“The Fred Factor is a powerful, poignant parable of success. It’s about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing.”
--Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible

From the Inside Flap
Meet Fred.
In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail - and sometimes watching over the houses - of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.
We've all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps "each of us can take to transform our own lives from the ordinary - into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.
By following these principles, and by learning from and teaching other "Freds," you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.

About the Author
MARK SANBORN is an international known author, motivational speaker, and the president of Sanborn & Associates, Inc., an idea studio for leadership development. He gives nearly one hundred presentations each year on leadership, team building, customer service, and mastering change. Mark and his family live near Denver, Colorado.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The Fred Factor -How I live my life.
By wheelman50
I was in a restaurant one afternoon and being disabled, was waiting in a chair rather then standing in the line. That day, the Area General Manager, Ying, was there and I started talking to her. After I got my food, she was nice and carried it to a table and we talked a little more.
As I have travelled through my days for the last 4 1/2 years, I hand out little business sized cards with funny pictures on them and inspirational sayings on the back. I have received many comments on these cards and I was handing them out that day. Talking to Ying, she said that I reminded her of some of the training they received from the Fred Factor. At this point I knew I had to read the book.
After reading the initial chapter about Fred, I saw many similarities with Fred. I have worked at many jobs in my life and have always tried to provide the beat service I could within reason. I would stop by customers homes to complete needed paperwork, going into work on weekends because someone could not make it to the office during the week and dressing in uniform to help family members get their veteran father to go to a VA appointment, Fred like, just my usual way of working.
If I had thought about it many years ago, I could have wrote a book like this one, but like Fred, he was only doing what he did to the best of his ability and more.

0 of 0 people found the following review helpful.
Fred is my hero!
By skiddyedmore
My introduction to "The Fred Factor" was to read an e-book version of "Fred 2.0" which I thoroughly enjoyed. That caused me to want to find a copy of the original book about Fred, so I ordered two paper copies and read the original book. Then I gave one copy to my oldest grandson to read (age 11), and got the second copy to give to my oldest grand daughter (also 11). Mark Sanborn did a masterful job of explaining the difference between mediocrity and extraordinary service to others. Fred, the postman (a real guy with the USPS in Colorado) is the standard bearer for giving superlative service to all who come within your sphere of influence. May his tribe increase!

0 of 0 people found the following review helpful.
Thank you!
By Jerry T Williamson
Just a quick note of Thanks for the incredible growth that I have experienced working with your book “The Fred Factor”. After reading it , applying it on a daily basis I have been seeing some amazing things happen in my life. My job is booming at a frightening however wonderful rate. My marriage is greatly improved. My wife and I are connecting at a much deeper level. I am feeling more confident in myself, I am more disciplined in my life and all of my relationships are much better. The biggest surprise is that I have a closer connection with God then I have ever had. Thank you so much. I owe a great debt of gratitude for the work you do.

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Kamis, 20 September 2012

[P358.Ebook] Ebook Download Creative Landscape Photography Using the Pyramid Method, by Andrew Lilley

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Creative Landscape Photography Using the Pyramid Method, by Andrew Lilley

Using a brand new teaching approach, the author takes the reader on a step-by-step walkthrough of every task needed to take outstanding landscape photographs, using a pyramid of workflow steps.

This book takes a different approach to other photography ‘how to’ guides. It's a practical guide that firstly gives you the knowledge that helps you be more perceptive, resourceful, and creative. Secondly, it provides a systematic methodology in which to apply that knowledge.

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The Pyramid breaks down these essential tasks into easy to follow, foolproof steps that anyone can apply—even beginners. All that the Pyramid Method assumes is that the reader has a camera system that uses interchangeable lenses (either a digital SLR, or a mirrorless camera system) and some camera accessories.

In this extensive book's 23,000 words and 36 example photographs and illustrations, you will:

- Discover the importance of planning and preparation
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- Get links to useful resources

See how quickly you'll improve your photography.

  • Sales Rank: #1070916 in eBooks
  • Published on: 2015-01-30
  • Released on: 2015-01-30
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Crystal clear
By Ross Owen Phillips
I was impressed by this book. Put simply, it is a crystal clear guide on how to take landscape shots. The author takes you by the hand from initial conception, through planning and taking the shot, and comploetion afterwards. There is lots of information here, but because the author's style is as clean as a whistle, it is never confusing. While the book instructs you on how to plan and take the shot, and what sort of issues you need the think about, what I like is that it will never tread on your artistic toes. As the author explains, the best landscape shots are created, and you are the creator. This book will give you a lucid framework to structure the creative process without interfering with it. Highly recommended.

0 of 0 people found the following review helpful.
Brilliant clear inspiring step-by-step approach to taking much better landscape ...
By summergirl
Brilliant clear inspiring step-by-step approach to taking much better landscape photos! Makes planning the whole process, from getting an idea for a picture right through to perfecting the final product, clear-cut and easy to follow. Some gorgeous photos by the author illustrate beautifully the points being made, and the smart graphics help you follow the logical steps of the 'pyramid'. Really motivating stuff!

0 of 0 people found the following review helpful.
Full of good tips and a great value
By Mike
This is a great book. The content is nicely organized and sprinkled with useful tips, even for incorporating non-camera tools such as Google Earth and smartphones into your photography. I found the author's case studies particularly helpful. The book is also an easy and quick read, making it a very good value at this price.

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Rabu, 19 September 2012

[C820.Ebook] PDF Ebook The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, Second Edition with a new chapter

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The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, Second Edition with a new chapter

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.

  • Sales Rank: #62167 in Books
  • Published on: 2016-04-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x 1.50" w x 5.20" l, .0 pounds
  • Binding: Paperback
  • 544 pages

Review
Winner of the 2007 Anderson Medal, Society for Nautical Research

Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent Publisher Book Awards

Shortlisted for the 2006 Financial Times/Goldman Sachs Business Book of the Year

Honorable Mention for the 2006 John Lyman Book Award, Science and Technology category, North American Society for Ocean History

One of Financial Times (FT.com) Best Business Books of 2013 (chosen by guest critic Bill Gates, Chairman of Microsoft)

"One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction."--Virginia Postrel, The New York Times [See full review http://bit.do/Box-NYT-Postrel]

"Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again."--Howard Davies, The Times (UK)

"Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained."--Tim W. Ferguson, The Wall Street Journal

"[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold."--Joe Nocera, The New York Times [See full review http://bit.do/Box-NYT-Nocera]

"By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be."--Neil Irwin, Washington Post

"Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization."--The Economist [See full review http://bit.do/Box-Economist]

"A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports."--Management Today [See full review http://bit.do/Box-MT]

"Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation."--Chris Berg, Institute of Public Affairs Review

"International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous."--Michael Arndt, BusinessWeek [See full review http://bit.do/Box-BW-Arndt]

"[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution."--Justin Fox, Fortune [See full review http://bit.do/Box-Fortune-Fox]

"Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake."--Bob Simmons, The Seattle Times [See full review http://bit.do/Box-ST-Simmons]

"Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best."--David K. Hurst, Strategy + Business [See full review http://bit.do/TheBox-Strategy-Hurst]

"The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page."--Graham Williams, Sydney Morning Herald

"This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read."--Craig B. Grossgart, Taiwan Business Topics

"The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy."--The Australian

"Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to."--Bill Virgin, Seattle Post-Intelligencer

"Excellent."--J Bradford DeLong, The Edge Financial Daily

"An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page."--Sydney Morning Herald

"A fascinating history of the shipping container."--Richard N. Cooper, Foreign Affairs [See full review http://bit.do/TheBox-FE-Cooper]

"For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container."--David Smith, The Sunday Times (London)

"Ingenious analysis of the phenomenon of containerism."--Stefan Stern, Financial Times [See full review http://bit.do/TheBox-FT-Stern]

"This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America."--Harvey Schachter, Globe and Mail

"This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible."--Business Voice

"Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade."--Leon Gettler, The Age [See full review http://bit.do/TheBox-Age-Gettler]

"There is much to like about Marc Levinson's recent book, The Box. . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read."--Administrative Science Quarterly

"A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it."--William Sjostrom, EH.Net [See full review http://bit.do/TheBox-EH-Sjostrom]

"The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy."--Pierre Desrochers, Independent Review [See full review http://bit.do/TheBox-IndReview-Desrochers]

"[T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years."--Meredith A. Crowley, World Trade Review

"The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War."--NUMAST Telegraph

"A perfect illustration of how an idiosyncratic entrepreneur brings something new into the world, and a wonderful example of how business history can be made to sing."--David Warsh, Economic Principals Blog

From the Back Cover

"The continuous decline of ocean shipping costs in the last 40 years is rarely credited for the growth of global trade in contemporary literature. Don't miss this amazing history."--George Stalk, Boston Consulting Group and author of Surviving the China Riptide

"An excellent piece of work."--Bruce Nelson, Dartmouth College

"This book is dynamite. The experts who tell you the transistor and microchips changed the world are off base. The ugly, unglamorous, little-noticed shipping container has changed the world. Without it, there would be no globalization, no Wal-Mart, maybe even no high-tech. And what looks like low-tech is in fact a breathtaking technological innovation. Marc Levinson's sparkling and authoritative story is great fun to read, but it is spectacular economic history as well."--Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk

"Fascinating, informative, wonderfully historicized. This is a terrific untold story."--Nelson Lichtenstein, University of California, Santa Barbara, and editor of Wal-Mart: the Face of Twenty-First Century Capitalism

"The adoption of the modern shipping container may be a close second to the Internet in the way it has changed our lives. It has made products from every corner of the world commonplace and accessible everywhere. It has dramatically cut the cost of transportation and thereby made outsourcing a significant issue. It has transformed the world's port cities, and more. This book, very nicely written, makes a fascinating set of true stories of an apparently mundane subject, and dramatically illustrates how simple innovations can transform our lives."--William Baumol, Director, Berkley Center for Entrepreneurial Studies, author of The Free-Market Innovation Machine

"In the second half of the twentieth century, an innovation came along that would transform the way the world did business. . . . I'm not talking about software. I'm talking about the shipping industry, and in particular an innovation you might not have thought much about: the shipping container. It is the subject of an excellent book I read this summer called The Box. . . . The story of this transition is fascinating and reason enough to read the book. But in subtle ways The Box also challenges commonly held views about business and the role of innovation."--Bill Gates, Gatesnotes

About the Author
Marc Levinson is an economist in Washington, DC. He was formerly a senior fellow at the Council on Foreign Relations, an economist at a leading investment bank, and finance and economics editor at The Economist.

Most helpful customer reviews

273 of 281 people found the following review helpful.
Boxing in goods unleashes globalization: The world is not flat
By Peter Lorenzi
In "On the waterfront," perhaps the saddest point of the film is where Fr. Barry eulogizes K. O. Duggan, killed off by the mob. But Marc Levinson has located a larger villain, the real force that killed off so many longshoremen's careers: the standardized shipping container. While a highly trained crane operator working today's docks earns $120,000 a year, their numbers are few and few of them are former longshoremen or sons of longshoremen. And cargo handling costs have dropped over 90%. Yet this is only the start. The shipping container reduced spoilage, theft, insurance costs, delays, and the entire cost of going global.

Levinson's well-researched treatment of a seemingly pedestrian subject works effectively to show that the world is not flat. The original dust cover of Friedman's best-selling book shows a tall-masted ship going over the edge of the 'flat' earth, confirming flat earth society members' discarded beliefs but distorting and mischaracterizing globalization. Levinson's rich, detailed, data-filled work shows the stark difference between Levinson's work with The Economist and Friedman's with The New York Times. Levinson uses a thorough, comprehensive economic and technological analysis, while Friedman flies around the world with a consistent "gee whiz" attitude of surprise. Levinson traces multitudes of disparate events and finds common links where Friedman finds common links and illustrates them with cursory events. Levinson is an economist; Friedman is a journalist. Friedman mixes metaphors and hyperbole; Levinson mixes in a wide range of colorful characters and challenges. Levinson is an editor; Friedman needs one. People who want to understand the recent history, impetus and infrastructure of globalization need to read "The box."

Fifty years ago, maverick southern trucker Malcolm McLean devised a method for a quantum leap forward in the handling of cargo in transit. At that time, the process of loading and offloading of ships had not changed much in hundreds of years. Loose cargo, irregular, unpredictable and back-breaking work, light-fingered workers, corrupt stevedores, poor management, and mob-controlled unions were the order of the day and most orders changed on a daily basis. The workers probably suffered the most, but the hidden impact on global trade was severe as well. Some small and expensive products -- whiskey, watches -- could not be shipped reliably and safely when subject to massive pilferage. While containers started as a domestic solution, their global use worked miracles in reducing the costs of getting products thousands of miles, and not just on what came to be huge, fast new ocean sailing ships. Railroads and truckers participated in this transformation. Markets opened up. Ports like Felixstowe (England) and Singapore emerged rapidly, displacing older, intransigent ports. Military shipping in containers from America's west coast for the Vietnam War made return trips with stop offs in Japan a cheap, added source of shipping revenue. Cheap-to-ship Japanese products flooded America. Ports sprung up where investors and governments were willing to build cranes, re-build docks and dredge canals. Corrupt, inefficient labor could be bypassed and eliminated, no matter how powerful the union or onerous the contracts. Free trade multiplied.

Sometimes global revolutionary change is not sexy. It's not even computer-driven. Maybe the computer chip spurred globalization, but it was the container ship that made it possible. The idea is to make trade fast, reliable and inexpensive, not just to make the world flat. Containers are like computer chips; they hold lots of stuff in a well-organized fashion. Without the containers, the global transportation network would be running much slower and more costly than it does today. Levinson catalogs a history of shadowy billionaires, entrepreneurs, and a few enlightened governments (the demise of London and New York City ports under much less enlightened leaders is especially painful) that produced a true global revolution. This book is a greater tale of globalization.

I only wish Levinson had included some photographs and more drawings. Some of the technical and industry-specific language can be dry and hard to visualize through verbal descriptions alone.

64 of 67 people found the following review helpful.
The shipping container and W. W. Rostow's Stages theory
By E. Husman
The first thing that struck me about the impact of the shipping container was the public policy impact on it. Before the shipping container, shipping, trucking, and railroading were heavily regulated by the ICC. Rates were set not only according to weight and distance, but also according to contents. Thus, the cost of shipping 1000 pounds of tires would be different than, say, 1000 pounds of grain, and not just because of density differences. This apparently goes back to the complaints made by shippers in the late 19th century, and made sense to regulators in that era. Also, prior to the container, shippers were allowed to charge less than truckers because ships took longer. So if a ship already had a stated rate for, say, wheat, between two ports, truckers were not allowed to charge less (or something like that - Levinson didn't attempt to explain the intricacies of ICC regulation). Further, shipping between American ports was restricted to American flagged ships, and international shipping was heavily regulated and subsidized - to qualify for the subsidy, you had to use American built ships, and the subsidy supposedly helped make up for the more expensive American crew. One final government involvement in the era just prior to the shipping container's introduction: many of the ships currently in use in 1956 were WWII surplus ships, built on the cheap and available for next to nothing. It was relatively easy to get into the business, as very little capital was required, and ships could ply from port to port picking up freight as they went.

Enter the shipping container, 1956.

But wait: the container requires different infrastructure. The story of the shipping container is also the story of ports where governments chose to support the companies investing in the container. In New York City, the story is governed by the decisions of the Port of New York Authority (now the Port Authority of New York), which was looking to expand its bureaucratic territory. The piers on the New York side had all the business they could want and politicians to defend that turf. The only reason they remained viable was the fact that the ICC required railroads to charge the same for freight delivered on either side of the port, in effect a requirement to throw in the trans-Hudson part of the journey for free. That was not trivial, since it involved either removing freight from trains and loading it on barges, crossing, and then re-loading into warehouses to wait for a ship.

Much of the history revolves around boy genius Malcom (not Malcolm, he dropped the second l to differentiate from his father) McLean, who started in the trucking business. Shipping something from a factory via truck to a railroad and then (via truck again) to a port, loading it on a ship, and reversing the process at the far end cost plenty. It cost time in transit, storage, and management; it cost labor at each change of mode; it was extremely expensive because of pilferage and breakage because of the frequent handling and the subsequent insurance; and of course the shipping cost money. Malcom realized the problem and the potential money to be made from rationalizing the shipping process.

The first container ships required their own cranes because standard dock cranes were not capable of lifting the containers, much less taking advantage of their standardization and the potential savings in ship loading times. Thereafter, however, the cranes became part of the port infrastructure, along with rail sidings, truck terminals, deeper and wider ports, and computer controls. The industry, in other words, became more capital intensive, and some of that capital came from state and local governments. Those who made the commitment, such as the Port Authority in New Jersey and Port Elizabeth, became the winners, while those who didn't, such as New York City, did not.

The government did not only take sides in the wars between technologies and shipping companies. As it became clear that automation was going to cost not only cushy jobs, but real ones too, the various unions found themselves at odds not only with shippers, but with governments as well. The City of Los Angeles chose sides when longshoreman at first refused to unload Matson's shipping container ships; the city threatened to take over the port and make their jobs civil service, prevented by law from striking. The Federal government stepped in repeatedly on the side of shippers against the East Coast union strikes. Eventually, the Longshoreman's unions on both coasts struck deals with shippers, trading generous contributions to retirement and unemployment funds in return for acceptance of the technology and more productive work rules. I'm not sure which side I come down on in that dispute: yes, there were aspects of the trade that sound cushy, such as rules that allowed each of the two teams working a ship to take a half day off with pay, and the day laborer aspect meant that senior union members could work or take the day off as they desired. On the other hand, the corrupt day labor culture enabled organized crime and allowed rampant pilferage to persist, not to mention the fact that jobs were described as incredibly dangerous and literally back breaking. In the old paradigm, workers had to live in slums near the docks to make themselves available; today, the crane operators are guaranteed a regular 40-hour-per-week job, and can afford to live anywhere, but have to get permission to take off. In any event, government was neither impartial referee nor friend of labor in these struggles.

So this ends up being a very complex story in which government starts out standing against change in the status quo that had persisted since roughly the 1920s, and then steps in to tip the playing field toward the shipping container. Levinson argues that the shipping container may not have been the only factor, but it certainly was *a* factor in accelerating the globalization of the economy. Before the shipping container, it was extraordinarily expensive to ship anything overseas; today, it may be less expensive to ship goods overseas by rail and ship than across the state by truck. Remove time and distance as factors or advantages, and suddenly labor costs become the more important factor.

Two final factors radically altered the trajectory of shipping. The first was Viet Nam. The Army suddenly found itself in a situation where it needed lots of supplies shipped in to a place with no infrastructure or railroads. McLean was the man on the spot, winning the contract by offering to build all of the necessary port infrastructure. The remarkable increase in efficiency forced the federal government into the pro-container camp, but also had an unexpected effect. With the Army picking up the ship's entire journey, westbound and eastbound, but only shipping freight west, this left Malcom with a *pure* profit opportunity: ships returning from Asia in the late 1960s with no cargo. A stop in Japan for loads of televisions and automobiles solved that "problem". Incidentally, by rationalizing shipping by making it predictable and fast, the container contributed to the development of the inventory-free manufacturing method of Just In Time.

The other final factor was the phasing out of the WWII surplus ships and the phasing in of dedicated container ships in the middle of the first oil embargo era. The shipping industry thus completed the transition from labor-intensive to capital-intensive. The enormous ships, some of which no longer fit in the Panama Canal, have to keep moving just to keep paying for their own financing. The cost of shipping plummeted, and the size of ships continues to expand. The Molucca Straits have overtaken the Panama Canal as the limiting factor on size.

Because of the plummet in shipping costs, the resulting increase in dependence on shipping, the pressures of the oil embargoes, and the changes in finance and capital requirements, the shipping industries were "deregulated" in the late 1970s. That deregulation was, of course, not complete. Levinson notes some exceptions, and I found that some of the rules were still in effect when I tried to ship something to Hawai'i a few years back.

Marc Levinson cites W. W. Rostow's "Stages of Development" argument early in the book regarding the importance of the railroad to American and English development, noting that the container is a modern equivalent in global development. Rostow in fact made two claims: one, that the railroad was essential, and two, that government investments were also crucial. Levinson's history of the shipping container would seem to support Rostow's claim. Many of the Asian Tiger economies - Japan, South Korea, Hong Kong, Singapore - invested heavily in port infrastructure to bring the shipping container to their shores; they were literal cargo cults. To the extent that it worked, they have reaped the benefits.

But Levinson provides some counterexamples. England adapted to the shipping container very poorly, and to the extent that they did, it was because of a private port at Felixstowe; England has arguably done quite well for itself in the past 30 years despite missing both of the Rostovian requirements. Further, much of the investment in American ports was private, though government has also played a role. Finally, the Rostow argument only makes sense when you accept that people are unequivocally better off when they adopt capital intensity. Yes, the increase in measurable wealth is notable, but I am curious about the intangibles and the change in quality of life, pace, direct control of one's life that result from acceptance of the modern.

This book hits somewhere in between detailed Fogelian economic history and story-telling, so I gave it 4 rather than 5 stars. It is certainly more accessible than a dry investigation of the numbers, but does manage to highlight many aspects of the technical, cultural, social, economic, and political issues at the nexus of which was The Box.

41 of 43 people found the following review helpful.
Deserves a wider audience than it will get
By Harry Eagar
It's hard now to imagine a world without marine shipping containers, but the first one was loaded onto a ship, the Ideal-X, just 50 years ago. Precisely, on April 26, 1956, in Newark, N.J.

It turned the world upside down. It probably had as much to do with the success of Waikiki as the jet airliner, introduced in 1960.

The story has a hero, Malcom McLean, and it plays out, for him and for many others, as tragedy.

In "The Box," Marc Levinson makes business history read like a novel. Well, almost.

Like many simple, everyday things, the shipping container is more complicated than it looks. Just how do you design a steel box that can hold 20 tons but also has to be picked up without being touched by human hands and moved from ship to truck in less than a minute?

McLean, a North Carolina boy who founded a trucking empire in the days of heavy regulation in order to save $3, took the plunger's approach. In the Pacific, Matson Navigation Co. was also interested in converting from expensive breakbulk cargo handling, but it took the systems approach.

McLean beat Matson by two years, but Matson is still around (as the principal subsidiary of Alexander & Baldwin Inc.), while McLean's SeaLand survives today only as a subsidiary (a very large one) of a Danish business that didn't exist until 1973.

McLean did not imagine he was going to restructure the world economy, but his idea did that, which is why this book deserves a wider audience than business histories usually get.

The container killed off New York and London as important shipping ports. New York City now handles only a little more cargo each year than Tanjung Pelepas, Malaysia, which did not exist in 1990. Most of Britain's international trade now moves through Felixstowe.

Since most of the cost of moving a container comes while it's passing through a port, shipping costs are not materially affected no matter how long the at-sea leg is made. Hence, globalization.

The cheap labor of China was always there, it just wasn't accessible before McLean.

Although "The Box" barely refers to Hawaii, it is an obvious conclusion that a resort like Waikiki, which imports nearly everything except aloha, could not have offered cheap vacations to middle class American families if ocean transportation costs had remained as high as they were in the '50s.

Besides different business approaches on the Atlantic and the Pacific coasts, the two oceans featured vastly different reactions by unions to the problem of adopting dock labor to containers.

In the Atlantic, the International Longshoreman's Association was antagonistic. The approach was suicidal, for its members and for their communities.

In the Pacific, commie bogeyman Harry Bridges forced conciliation on his reluctant membership, saving the International Longshoremen's and Warehousemen's Union and opening the gates to a boom in Southern California.

Bridges, long dead, remains a name that American rightwingers use to scare the children into good behavior. If Republicans understood economics, they'd have built a statue to him in every port (except San Francisco, which did not benefit from containers because of its awkward railroad connections) in western America and Canada.

Levinson, a one-time journalist, knows how to write a book that can be read with pleasure. And profit.

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Selasa, 11 September 2012

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Come, Creator Spirit: Meditations on the  Veni Creator, by Raniero Cantalamessa OFM Cap

Written particularly for the Charismatic Renewal in the English-speaking world, Come, Creator Spirit is a helpful guide for a better understanding of the Holy Spirit. In this detailed commentary on the famous hymn Veni Creator, sung at the beginning of every new year, ecumenical council, and priestly ordination, Fr. Raniero Cantalamessa describes the Paraclete and gives praise to its glory. Progressing through the hymn line by line, he provides insights, reflections, hymnography of Christian traditions, and testimonies of the saints.

This book describes the Church's experience of the Spirit of today, as well as the past. The biblical and theological base of the hymn opens the reader to the perspectives and inspirations in this book. Its Vision of the Holy Spirit in the history of salvation emerges as the reader progresses through the reading. In the celebration of the ecumenical character of Veni Creator, this book draws from Orthodox, Protestant, and Catholic traditions for al those who wish to seek a better understanding of the Holy Spirit.

Chapters are Spirit, Come!" *Creator, - *Fill with Heavenly Grace the Hearts that You Have Made, - *You Whom We Name the Paraclete, - *Most High Gift of God, - *Living Water, - *Fire, - *Love, - *Anointing for the Soul, - *Sevenfold in Your Gifts, - *Finger of God's Right Hand, - *The Father's Solemn Promise, - *Gifting Lips with the Word to Say, - *Kindle Your Light in Our Minds, - *Pour Love into Our Hearts, - *Infirmity in This Body of Ours Overcoming with Strength Secure, - *The Enemy Drive from Us Away, - *Peace Then Give without Delay, - *With You As Guide We Avoid al Cause of Harm, - *Through You May We the Father Know, - *Through You May We Know the Son As Well, - and *And You, the Spirit of Them Both, May We Always Believe. -

Raniero Cantalamessa, OFM Cap, is past professor of the history of Christian origins at the Catholic University of Milan and a member of the International Theological Commission. He is preacher to the papal household and author of The Mystery of Pentecost, Easter in the Early Church; The Eucharist: Our Sanctification; The Mystery of God's Word; The Holy Spirit in the Life of Jesus; Jesus Christ, The Holy One of God; Mary, Mirror of the Church; The Mystery of Christmas; and The Mystery of Easter published by The Liturgical Press.

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