Rabu, 29 Januari 2014

[Z391.Ebook] Download Advertising and Sales Promotion, by S H H Kazmi, Satish K Batra

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Advertising and Sales Promotion, by S H H Kazmi, Satish K Batra

  • Sales Rank: #13090240 in Books
  • Published on: 2008-02-02
  • Original language: English
  • Dimensions: 9.49" h x 7.24" w x .0" l, 2.36 pounds
  • Binding: Paperback
  • 638 pages

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Jumat, 24 Januari 2014

[P982.Ebook] Fee Download Upholstery: A Complete Course: Revised Edition, by David James

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Upholstery: A Complete Course: Revised Edition, by David James

“This massive compilation of facts, skills, techniques, designs, and insider advice tells you everything....Set up your own workshop with just a few tools, a staple gun, cloth, and foam cutters. It’s practically enough information to make you a professional upholsterer!”—Decorating Country Style.

  • Sales Rank: #465827 in Books
  • Published on: 1999-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: .78" h x 8.28" w x 11.72" l, 2.55 pounds
  • Binding: Paperback
  • 320 pages

About the Author

David James has worked in upholstery since leaving school. He teaches upholstery at the university level and has recently been awarded an Honorary Fellowship by Buckinghamshire New University. His recent work as an upholstery consultant includes wall coverings and projects involving the restoration of historic upholstery. This will be David's eighth book on upholstery, all published by GMC.

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0 of 0 people found the following review helpful.
Four Stars
By J. Crawford
Helpful

10 of 10 people found the following review helpful.
Great reference on traditional techniques
By Mauricio
Like the other book from the same author, this one is a great reference for traditional techniques. It provides a clear insight on how to do very high quality upholstery. It may not be the reference you need on practical and modern techniques required in today's workshops to compete. It is a great reference anyway.

9 of 9 people found the following review helpful.
A thorough education in upholstery.
By K. Dale
I picked up this book and upholstered my sofa. True to the title, this really is a complete course. I am a Prop Professional and have done both quick & dirty, and "real" upholstery. Any problem I've come up against or question I've had, this book addresses. It also has a lot of great information about setting up workspace. If you want to learn upholstery or learn it better, this is what you need.

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Rabu, 22 Januari 2014

[S935.Ebook] Download Secrets of Antigravity Propulsion: Tesla, UFOs, and Classified Aerospace Technology, by Paul A. LaViolette Ph.D.

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Secrets of Antigravity Propulsion: Tesla, UFOs, and Classified Aerospace Technology, by Paul A. LaViolette Ph.D.

A complete investigation of the development and suppression of antigravity and field propulsion technologies

• Reveals advanced aerospace technologies capable of controlling gravity that could revolutionize air travel and energy production

• Reviews numerous field propulsion devices that have thrust-to-power ratios thousands of times greater than a jet engine

• Shows how NASA participates in a cover-up to block adoption of advanced technologies under military development

In Secrets of Antigravity Propulsion, physicist Paul LaViolette reveals the secret history of antigravity experimentation--from Nikola Tesla and T. Townsend Brown to the B-2 Advanced Technology Bomber. He discloses the existence of advanced gravity-control technologies, under secret military development for decades, that could revolutionize air travel and energy production. Included among the secret projects he reveals is the research of Project Skyvault to develop an aerospace propulsion system using intense beams of microwave energy similar to that used by the strange crafts seen flying over Area 51.

Using subquantum kinetics--the science behind antigravity technology--LaViolette reviews numerous field-propulsion devices and technologies that have thrust-to-power ratios thousands of times greater than that of a jet engine and whose effects are not explained by conventional physics and relativity theory. He then presents controversial evidence about the NASA cover-up in adopting these advanced technologies. He also details ongoing Russian research to duplicate John Searl’s self-propelled levitating disc and shows how the results of the Podkletnov gravity beam experiment could be harnessed to produce an interstellar spacecraft.

  • Sales Rank: #300749 in eBooks
  • Published on: 2008-07-10
  • Released on: 2010-05-18
  • Format: Kindle eBook

Review
“Kudos to Paul LaViolette for disclosing the important new science of electro-magneto-gravitic propulsion. For over fifty years, humanity has continued to use earth-destroying primitive fuels when an ocean of infinite energy teems all around us. It is time that the truth be known!” (Steven M. Greer, M.D., author of Hidden Truth: Forbidden Knowledge)

“Paul LaViolette is one of the most interesting and innovative thinkers probing the limits and horizons of contemporary physics. In this book he takes up a challenge that many of us have thought about but could not document: the possibility of propulsion systems that practically defy gravity. His findings merit earnest consideration, debate, and discussion.” (Ervin Laszlo, author of Science and the Akashic Field)

“Paul LaViolette’s investigations into this most mysterious of subjects are at once fascinating and prescient.” (Nick Cook, author of The Hunt for Zero Point: Inside the Classified World of Antigravity Technology)

“One of the boldest and most exciting books on gravity control to be put forward in our times. Paul LaViolette is an outstanding scientist and the first to reverse engineer the B-2’s highly classified propulsion system.” (Eugene Podkletnov, Ph.D., Professor of Chemistry, Tampere, Finland)

“Paul LaViolette has once again unearthed advanced knowledge that can change our lives. This is a landmark book to be read and discussed by anyone concerned about humanity’s options for the near future.” (Jeane Manning, author of The Coming Energy Revolution: The Search for Free Energy)

"If you buy only one book on antigravity/electrogravity, this had better be the one! I have been a fan of Townsend Brown since the early eighties. This book showed me things I DID NOT know! . . . Secrets ARE revealed." (T. Long, reviewer, July 2008)

"Numerous field-propulsion devices and techologies that have huge thrust-to-power ratios are surveyed in chapters which offer new science ideas and theories perfect for any new age library." (The Midwest Book Review, Sept 2008)

From the Back Cover
NEW SCIENCE

“One of the boldest and most exciting books on gravity control to be put forward in our times. Paul LaViolette is an outstanding scientist.”
--Eugene Podkletnov, Ph.D., Professor of Chemistry, Tampere, Finland

“Kudos to Paul LaViolette for disclosing the important new science of electro-magneto-gravitic propulsion. For over fifty years, humanity has continued to use earth-destroying primitive fuels when an ocean of infinite energy teems all around us. It is time that the truth be known!”
--Steven M. Greer, M.D., author of Hidden Truth: Forbidden Knowledge

In Secrets of Antigravity Propulsion, physicist Paul LaViolette reveals the secret history of antigravity experimentation--from Nikola Tesla and T. Townsend Brown to the B-2 Advanced Technology Bomber. He discloses the existence of advanced gravity-control technologies, under secret military development for decades, that could revolutionize air travel using renewable energy. Included among the secret projects he reveals is the research of Project Skyvault to develop an aerospace propulsion system using intense beams of microwave energy similar to that used by the strange crafts seen flying over Area 51.

Using subquantum kinetics--the science behind antigravity technology--LaViolette reviews numerous field-propulsion devices and technologies that have thrust-to-power ratios thousands of times greater than that of a jet engine and whose effects are not explained by conventional physics and relativity theory. He then presents controversial evidence about the NASA cover-up in adopting these advanced technologies. He also details ongoing Russian research to duplicate John Searl’s self-propelled levitating disc and shows how the results of the Podkletnov gravity beam experiment could be harnessed to produce an interstellar spacecraft.

PAUL A. LAVIOLETTE, Ph.D., is president of the Starburst Foundation, an interdisciplinary research institute, and holds advanced degrees in systems science and physics. The author of Genesis of the Cosmos, Earth Under Fire, Decoding the Message of the Pulsars, and Subquantum Kinetics, he lives in New York. 

About the Author
Paul A. LaViolette, Ph.D., is president of the Starburst Foundation, an interdisciplinary research institute, and holds advanced degrees in systems science and physics. The author of Genesis of the Cosmos, Earth Under Fire, Decoding the Message of the Pulsars, and Subquantum Kinetics, he lives in New York.

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10 of 10 people found the following review helpful.
Where's My Aircar?
By David B. Mignery
In the 1950s when I was an avid reader of science fiction, I assumed that by now we would all be flitting through the air in levitating antigravity aircars like those in "The Jetsons" and the Starwars films. What happened? Paul LaViolette tells us what happened. The technology that would make it all possible has been swept up by the military-industrial complex and locked away in a vault of intense secrecy.

A physicist by the name of Thomas Townsend Brown, began research on electrogravitics during the 1920s. His revolutionary work on gravity control made him an important man in the scientific world. He took out patents and developed numerous working models of antigravity machines which strongly resembled our popular images of flying saucers.

During World War 2 he was inducted into the US Navy to continue his research for military purposes. It appears likely that he was involved in the notorious Philadelphia Experiment as a result of which he was forced to resign. Complete records of his military service and the circumstances of his discharge are missing.

He continued his research efforts for various corporations and laboratories until his death in 1985 but he had apparently lost the military's full confidence and he received little if any government financing. Meanwhile, the military continued with their own gravity control projects as did many of the country's largest defense contractors. Although the details of their research were kept secret, they made no secret of the fact that such research was being conducted and that it would have a tremendous impact. That was true until the 1960s when the military clamped down the lid of total secrecy, apparently, because there had been a major breakthrough. All public discussion of such research came to an abrupt halt and electrogravitics was moved into the realm of "black technology".

The practical application of gravity control seems to based on the physics of subquantum kinetics as apposed to the "classical" but incompatible physics of general relativity and quantum mechanics. According to LaViollette, the theory of subquantum kinetics successfully overcomes many of the problems associated with "classical" theories. I am absolutely not qualified to have an opinion about this nor on the extensive mathematics that he offers by way of explanation. Judging by what's available on the internet, LaViolette has the field of subquantum kinetics pretty much to himself, which makes him a lone genius or a foolish crank. On the other hand, there don't seem to be many physicists out there who have bothered to refute LaViollette's theories. All I know is, this book doesn't read like the work of a fool or a crank.

Subquantum kinetics theory permits velocities at many multiples of the speed of light, something considered impossible under the theory of relativity. LaViolette explains how a superluminal spaceship might be powered using electrogravitic technology. It has been used by scientists and engineers (blessed with virtually unlimited funding and unhindered by concerns of conformity and "respectability" that permeate academic science) working on "black projects" since at least the 1950s.

According to LaViolette, the USAF's B-2 bomber seems to incorporate electrogravitic principles in its design and construction which give it performance capabilities, such as the ability to hover silently, that are never seen publicly. It would appear that most, if not all, unexplained UFO incidents involve terrestrial military research aircraft. Since military electrogravitic technology (assuming it exists) is shrouded in secrecy, there is no way of knowing one way or the other, but he makes a convincing case.

Nick Cook's "The Hunt for Zero Point" is a good book to read in conjunction with LaViollette's work. It is much less technical and mostly concerns his investigation into the world of black technology.

Given the current state of humanity, perhaps it's a good thing we don't all have aircars. Think of the problems. Humans would be free to do anywhere, spewing their pollution, garbage, destruction, and bombs at will. There would be no defense. Fences would be useless. The entire planet would soon look like a landfill or worse. I, for one, am willing to wait for intelligent life to appear on Earth before turning electrogravitics loose.

If it turns out that this book is generally correct then it will deserve 5 stars.

1 of 1 people found the following review helpful.
After years of working at DOE and reading all kinds ...
By mselectromagnetic
After years of working at DOE and reading all kinds of research on different aspects of physics, I have to compliment Paul LaViolette on an astounding book. Sometimes, you have to jump off the deep end and dive down into concepts that feel threatening and challenge everything you know. I am not done with this book...it will continue to make me think, dream, and theorize about these ideas for the rest of my life. NOBODY should take this material for granted. It will challenge you, excite you, make you want to cry, and ultimately, drive you to experiment on your own. I don't have to worry about the challenge I'm including in this review because if you've read this far, you have the stamina to go further. Take it on!

7 of 7 people found the following review helpful.
The Nuts & Bolts of the Gravity Mechanism
By B. Hauser
This has truly got to be the gold standard whereby all literature on the nonconventional or unorthodox views on gravity is gauged. I found that it is not only well and quite soberly written and gives every appearance of being thoroughly researched, but is easily comprehensible to anyone who has had at least second year college physics and the associated calculus and even at that there is actually very minimal advanced mathematics which, for those not familiar with vector calculus notation, can be skipped with little or no loss in continuity of discussion.

The main thesis here is that, as initially difficult to accept as it might seem, gravity and electrostatic force are in fact directly related to the extent that both electrostatic and gravitational force are gradient scalar field potentials
and more significantly that gravitational force between two masses can be either mutually repulsive or attractive in effect.....specifically, a positively charged proton produces a "well" in gravitational potential while the corresponding negatively charged electron allegedly creates a gravitational "hill" but much smaller because the electron has approximately 1 / 1840th of the inertial mass of the proton thusly accounting for the net effect of "attraction" between two electrically neutral physical masses. Certainly an intriguing concept even if as yet remaining to be proven "beyond any reasonable doubt and to a moral certainty" until an even more comprehensive theory should emerge.

Author Paul LaViolette also explores much of the personal history of Thomas Townsend Brown and his experimentation with the "electrokinetic thrust" device, the patent for which I have personally seen at the U.S. Patent Office in Sacramento and a full copy of which I have in my files from the Sunnyvale Patent Office Library. There is flatly no question whatsoever that the patent has very much always existed since originally issued...the question is whether the design actually does work as proposed and if so, what is the exact theory of operation and does it truly prove that the largely plagiarized so-called "Einstein" Theory of Gravitation (General Relativity) is either in grave error or must be radically modified or revised. The works of Charles Fort were not for those intimidated by the idea of thinking outside the box of conventional science and neither is this particular treatise...but for anyone considering himself to be of true intellectual courage and willing to impartially examine and ponder, even while not blindly accepting, a few offbeat concepts of gravity and a host of other fascinating material on antigrav and alternative propulsion that have been set forth throughout the last century, this is a must read.

As a final note, it was cited briefly in Max Born's benchmark compilation of atomic research in the first half of the 20th century, ATOMIK PHYSIK, that the brilliant German physicist, Artur Sommerfeld, had conceived of a "Quantum Theory of Gravitation" (1942), but the text did not go into any detail whatsoever other than mere mention of its existence.

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Minggu, 19 Januari 2014

[M158.Ebook] PDF Ebook The Strategic Management of Health Care Organizations, by Peter M. Ginter

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The Strategic Management of Health Care Organizations, by Peter M. Ginter

A structured strategic management approach is what’s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations.

The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment.

It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps.

  • Sales Rank: #22017 in Books
  • Published on: 2013-03-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.10" w x 7.80" l, 2.10 pounds
  • Binding: Hardcover
  • 476 pages

From the Back Cover

More than two decades ago, the authors agreed that the health care environment was experiencing evolutionary, and in some instances revolutionary, change and that only a structured strategic management approach, recognizing the value of strategic thinking, would make sense of the environment. Strategic Management of Health Care Organizations (1st edition 1992) became the leading authority in the US – a highly successful text demonstrating the thought processes and activities for health care managers to become strategic thinkers with the critical skills to evaluate their fast-changing environment. Health care leaders have found that strategic thinking, strategic planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry.

Strategic management has become the single clearest manifestation for effective leadership of health care organizations. Now in its 7th edition, Strategic Management for Health Care Organizations continues to advocate the importance of strategic thinking and clearly differentiate strategic thinking, strategic planning, and managing strategic momentum. These concepts represent the central elements of a complete strategic management process.  The new edition provides cases on line, providing for the greatest flexibility for faculty and students and continues the streamlining of the text begun in the 6th edition. A fully revised and improved website is available containing student questions as well as instructor materials.

Students and adopters will welcome both the familiar and improved features of the revised text:

  • An Introductory Incident begins each chapter to provide a practical example of the concepts discussed.
  • Learning Objectives direct attention to the important points or skills introduced in the chapter.
  • Models, examples, and exhibits are included to assist in learning chapter material.
  • The Map and Compass provides a useful metaphor for conveying the view that strategic leaders must both plan as best they can but also learn, adjust, and establish new direction (develop a new plan) as they progress.
  • Perspectives in each chapter are drawn from actual health care organizations’ experiences or emphasize recurring themes and abiding truths and are useful to augment the content of each chapter. These sidebars are designed to enable the student to relate to particular concepts presented in the chapter.
  • Lessons for Health Care Managers serve as chapter summaries and highlight the most important lessons to be taken away from each chapter.
  • Health Care Manager’s Bookshelf introduces classic and popular books that have particular relevance to the strategy topic discussed in the text. Books were selected on the basis of their importance to present and future health care managers and included because they either represent a “classic contribution” to the field or provide potentially trend-setting information for strategic health care managers.

In addition, the questions for class discussion and key terms continue to guide users of the text and a fully updated and improved Web-based Instructor’s Support is available. The support includes PowerPoint slides for each chapter, chapter lecture notes that include suggestions for effective teaching, and answers to the end-of-chapter questions. The Instructor’s Support also contains a true/false, multiple choice, anddiscussion questiontest bank. 

Through their own teaching, research, and consulting in the health care field, the authors have applied the process outlined in this text to physician practices, hospitals, local and state public health departments, long-term care facilities, social service organizations, and physical therapy practices.

About the Author

Peter M. Ginter is Professor of Health Care Organization and Policy in the School of Public Health and Senior Scientist in the Lister Hill Center for Health Policy at the University of Alabama at Birmingham.

W. Jack Duncan is Professor and University Scholar Emeritus in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and Senior Scholar in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Like 2 stars for kindle e-book version
By Lizraemay
4 Stars for content. Like 2 stars for kindle e-book version. The inability to copy and paste quotes (or questions to place into a word document) is beyond annoying. The lack of page numbers makes locating assignments a ridiculous chore. I will pay $5-$10 more for the VitalSource version next time which not only allows me to copy and paste, but provides me with a citation as well. Also, VitalSource includes page numbers. This was the first and last time I will use Amazon for an e-textbook, very sorry to say.

3 of 4 people found the following review helpful.
very comprehensive and helpful textbook
By Rene Marksitzer
This book is very comprehensive and covers various management topics in health care. I appreciated a lot the strategic management chapters of the book. I highly recommend it if you like to broaden your horizon in health care. The book also allows to get more insight in various fields through the more illustrative chapters.

1 of 1 people found the following review helpful.
Planning in Public Health
By Dra. Lourdes E. Soto de Laurido
Good reference for graduate course in Planning and Evaluation of a Health Program. Specific, informative and great diagrams. Using it electronically support better an interaction with the students, in my case in the field of Public Health.

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Kamis, 16 Januari 2014

[I220.Ebook] PDF Ebook Intellectual Property, by David Bainbridge

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Intellectual Property, by David Bainbridge

Intellectual Property 6th edition provides a substantial view of intellectual property law, dealing with principles, academic issues and practical considerations. Split into well structured parts, each comprises an introductory chapter on basic principles, and subsequent chapters addressing the particular aspects of each right. The book provides an historical background to the current statutory and common law framework and analyses the grey areas revealed as English law struggles to keep up with technological change and European harmonisation. Coverage is not limited to UK law, but includes appropriate international and regional legislation and decisions.

  • Sales Rank: #5531584 in Books
  • Brand: Brand: Prentice Hall (UK)
  • Published on: 2006-10-30
  • Original language: English
  • Number of items: 3
  • Dimensions: 9.25" h x 7.25" w x 1.75" l, 3.70 pounds
  • Binding: Paperback
  • 838 pages
Features
  • Used Book in Good Condition

About the Author
David I. Bainbridge is Emeritus Professor of Business Law at Aston Business School, Aston University and an honorary member of Hardwicke Building, Lincoln's Inn. He is a member of the Intellectual Property Bar Association and also has an extensive background in Engineering and Information Technology.

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Selasa, 14 Januari 2014

[Y996.Ebook] Download Minoli-Cordovana's Authoritative Computer & Network Security Dictionary, by Daniel Minoli, James Cordovana

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Minoli-Cordovana's Authoritative Computer & Network Security Dictionary, by Daniel Minoli, James Cordovana

A dictionary and handbook that defines the field and provides unique insight


Turn to Minoli-Cordovana's Authoritative Computer and Network Security Dictionary for clear, concise, and up-to-date definitions of terms, concepts, methods, solutions, and tools in the field of computer and network security. About 5,555 security- and IT-related words and phrases are defined. Drawing their definitions from their work experience and from a variety of established and respected sources, the authors have created a single, up-to-the-minute, and standardized resource that users can trust for accuracy and authority.

The dictionary is written for industry executives, managers, and planners who are charged with the responsibility of protecting their organizations from random, negligent, or planned attacks on their information technology resources. It not only defines terms, but also provides these professionals with critical insight into the terms' use and applicability in the field of IT security. Users can therefore refer to the dictionary as a handbook and guide to provide direction and support in all critical areas of computer and network security.

Using a holistic approach, the dictionary takes a broad view of computer and network security, providing users with a single source that defines the complete field, including:
* Definitions targeting the many resources that need to be protected, such as hosts, systems, OSs, databases, storage, information, communications links, communications network elements, clients, PCs, PDAs, VoIP devices, wireless access points and devices, Bluetooth systems, digital content, e-mail, and more
* Definitions for a core set of general IT and networking topics and terms, focusing on recent threats such as worms, viruses, trojans, physical security, internally based attacks, and social engineering
* Definitions for financial topics and terms that are connected to IT security issues, to support the business case for strong security mechanisms at the firm

With the worldwide financial impact of malicious code estimated at roughly 100 billion dollars a year and the threat of ever-increasing vulnerabilities, this dictionary provides essential support to help identify and reduce security risks and protect network and computer users from hostile applicationsand viruses.

  • Sales Rank: #6570820 in Books
  • Published on: 2006-09-11
  • Released on: 2006-08-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.95" h x .80" w x 7.00" l, 1.67 pounds
  • Binding: Paperback
  • 456 pages

Review
"Although this book is written for industry executives, managers, and planners, students in computer science or information science programs will find it a valuable resource. At the current price, it is an excellent buy." (CHOICE, March 2007)

"…well researched and unique. It is recommended for technical and business reference collections." (American Reference Books Annual, March 2007)

"…this book is mostly for managers and professionals who need a clue about a particular term or acronym…" (Computing Reviews.com, January 19, 2007)

From the Back Cover
A dictionary and handbook that defines the field and provides unique insight

Turn to Minoli-Cordovana's Authoritative Computer and Network Security Dictionary for clear, concise, and up-to-date definitions of terms, concepts, methods, solutions, and tools in the field of computer and network security. About 5,555 security- and IT-related words and phrases are defined. Drawing their definitions from their work experience and from a variety of established and respected sources, the authors have created a single, up-to-the-minute, and standardized resource that users can trust for accuracy and authority.

The dictionary is written for industry executives, managers, and planners who are charged with the responsibility of protecting their organizations from random, negligent, or planned attacks on their information technology resources. It not only defines terms, but also provides these professionals with critical insight into the terms' use and applicability in the field of IT security. Users can therefore refer to the dictionary as a handbook and guide to provide direction and support in all critical areas of computer and network security.

Using a holistic approach, the dictionary takes a broad view of computer and network security, providing users with a single source that defines the complete field, including:

  • Definitions targeting the many resources that need to be protected, such as hosts, systems, OSs, databases, storage, information, communications links, communications network elements, clients, PCs, PDAs, VoIP devices, wireless access points and devices, Bluetooth systems, digital content, e-mail, and more
  • Definitions for a core set of general IT and networking topics and terms, focusing on recent threats such as worms, viruses, trojans, physical security, internally based attacks, and social engineering
  • Definitions for financial topics and terms that are connected to IT security issues, to support the business case for strong security mechanisms at the firm

With the worldwide financial impact of malicious code estimated at roughly 100 billion dollars a year and the threat of ever-increasing vulnerabilities, this dictionary provides essential support to help identify and reduce security risks and protect network and computer users from hostile applicationsand viruses.

About the Author
DANIEL MINOLI has worked and published extensively in the field of IT security, with more than thirty years of hands-on experience in IT, telecommunications, wireless, and networking. He has helped develop systems and solutions for such organizations as Advanced Research Projects Agency (ARPA), Bell Telephone Laboratories, ITT, Prudential Securities, Telcordia (Bell Communications Research), AT&T, Leading Edge Networks, Capital One Financial, New York University, Rutgers University, Stevens Institute of Technology, and Société Générale de Financement du Québec. His columns have been published in Computerworld, Network World, and Network Computing.

JAMES CORDOVANA has a decade of experience as an information technology and security professional, deploying advanced information security architectures for numerous applications, systems, and networks. For the past several years, Mr. Cordovana has held the position of Security Architect, taking part in the evolution of the information security posture of a Fortune 200 company.

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1 of 1 people found the following review helpful.
mostly introductory explanations
By W Boudville
The authors attempt to include as many terms as possible, that you are likely to encounter in the field of computer and network security. These range from "HTML" and "markup language" to "ATM" or "asynchronous transfer mode". Unsurprisingly, the dominent network which is covered here is the Internet. So you can find out what "TCP/IP" really stands for.

In my field of attacking phishing and pharming, the book's description of these is accurate. So too is its general assessment of a lack of technical answers, based on publicly available knowledge at the time it was written.

The level of technical explanation is moderate. For mathematically related terms, there's not much maths given. For other terms, it's at a level probably suitable to a reader with some background in general computing. If you are already at the level of possessing a degree in engineering or computing, then you don't need this book.

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Senin, 13 Januari 2014

[F654.Ebook] PDF Download A Teacher's Guide to Cooperative Discipline: How to Manage Your Classroom and Promote Self-Esteem, by Linda Albert

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cooperative discipline in the class room while promoting self-esteem.

  • Sales Rank: #720706 in Books
  • Published on: 1989-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 8.00" w x .50" l,
  • Binding: Paperback
  • 165 pages

Most helpful customer reviews

6 of 6 people found the following review helpful.
Cooperative discipline
By S. J Parker
This guide sets forth a method by which teachers can do two critical things:

1. Intervene quickly and effecively at the moment of misbehavior

2. Encourage students over the long haul by building their self-esteem and, ultimately, gaining their cooperation.

Interesting and well organized, the book also explores what motivates students to misbehave, ways to avoid and defuse confrontatons, ways to reinforce desirable behavior; and strategies for disciplining cooperatively with students, parents, and other school personnel.

Linda Albertis an educator, family counselor, lecturer, and syndicated columnist nationally known for her work with teachers and parents.

0 of 0 people found the following review helpful.
Excellent reference
By TexasAgain
I am a new teacher, but my brother recommened this book for my difficult kids. He has been a special ed teacher for 20 years, and is an excellent teacher. This book speaks clearly and knows my students well!

0 of 0 people found the following review helpful.
Best book on discipline ever!
By J.Garcia
Linda Albert wrote the book to end all books on classroom discipline. I read this book every year before I start the school year off. I recommend this book to all teachers, especially new teachers.

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Sabtu, 11 Januari 2014

[H627.Ebook] PDF Download Market-Based Management (5th Edition), by Roger Best

PDF Download Market-Based Management (5th Edition), by Roger Best

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Market-Based Management (5th Edition), by Roger Best

Market-Based Management (5th Edition), by Roger Best



Market-Based Management (5th Edition), by Roger Best

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Market-Based Management (5th Edition), by Roger Best

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

  • Sales Rank: #486527 in Books
  • Published on: 2008-04-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.20" w x 7.00" l, 1.65 pounds
  • Binding: Paperback
  • 544 pages

Review


"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." — Ron Goldsmith, Florida State University




"What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University




"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." — Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education




"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." — Torsten Ringberg, University of Wisconsin-Milwaukee


From the Back Cover

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.

About the Author

Dr. Roger J. Best is an Emeritus Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined the General Electric Company where he worked in both engineering and product management. While at GE, he received a patent for a product he developed. Dr. Best completed his MBA at California State University, Hayward in 1972 and received his Ph.D. from the University of Oregon in 1975. He taught at the University of Arizona from 1975 to 1980 and the University of Oregon from 1980 to 2000.

Over the past twenty-five years, he has published over fifty articles and won numerous teaching awards. In 1998 he received the American Marketing Association Distinguished Teaching in Marketing award. In 1988, the Academy of Marketing Science voted an article on marketing productivity by Dr. Best and co-authors the outstanding Article of the Year. He is a co-author of Consumer Behavior: Implications for Marketing Strategy (8th ed.). Dr. Best has also developed the Marketing Excellence Survey (www.MESurvey.com), a benchmarking tool for assessing a manager's marketing knowledge and market attitudes based on a worldwide database of over 15,000 managers and MarkProf (www.MarkProf.com), an online marketing profitability tool to help marketing managers "mess the profit impact of marketing strategies.

Over the past twenty years, Dr. Roger J. Best has been active in working with a variety of companies in both marketing strategy consulting and management education. These companies include General Electric, Dow Chemical, Dow Corning, DuPont, Eastman Kodak, MediaOne, Lucas Industries, Tektronix, ESCO, Pacific Western Pipe, James Hardie industries, Sprint, and US West. Dr. Best has also taught many executive management education programs at INSEAD, in Fontainebleau, France.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Rental book cover has heavy usage and first page of ...
By Andrew Huntsman
Rental book cover has heavy usage and first page of book was crinkled up. Book doesn't have writing in it but does show much usage for a rental.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
:)

2 of 3 people found the following review helpful.
Great material and ideas... needs a little fine tuning in later editions
By Cathy R.
This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.

Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).

His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...

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[I561.Ebook] Free Ebook High-Tech: The Industrial Style and Source Book For the Home, by Joan Kron, Suzanne Slesin

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High-Tech: The Industrial Style and Source Book For the Home, by Joan Kron, Suzanne Slesin

Well illustrated with examples of how to use industrial design in everyday apartments and homes for practical uses.

  • Sales Rank: #723488 in Books
  • Published on: 1984-06-13
  • Released on: 1984-06-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.20 pounds
  • Binding: Hardcover
  • 286 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
HIGH TECH. WELL DONE.
By Amazon Customer
Thorough review of this period of furniture, influences/styles, building materials that has never left the decorating book of tricks. Industrial is everywhere we look and can easily be incorporated into our every day lives and dwellings. Comprehensive in it's scope with great sources/resources.

2 of 2 people found the following review helpful.
My second copy
By Florida Shopper
My first copy of this book was packed and in storage, and I wanted to give my designer an idea of the look I wanted in a newly renovated condo. This book illustrates my personal style and was essential in getting my designer on track with an industrial look.

5 of 8 people found the following review helpful.
Please paint your pipes the appropriate colors!
By Charles Burgess
Bought the book at Haslam's in St. Pete in the very early 80s. The ideas here just keep popping up in later books/magazines with different justifications for inclusion. Moral: hey, use all the ideas in this source book - just don't publicly brand them "high-tech."

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