Senin, 23 Februari 2015

[L980.Ebook] Ebook Download The Heart of a Woman, by Maya Angelou

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The Heart of a Woman, by Maya Angelou

In The Heart of a Woman, Maya Angelou leaves California with her son, Guy, to move to New York. There she enters the society and world of black artists and writers, reads her work at the Harlem Writers Guild, and begins to take part in the struggle of black Americans for their rightful place in the world. In the meantime, her personal life takes an unexpected turn. She leaves the bail bondsman she was intending to marry after falling in love with a South African freedom fighter, travels with him to London and Cairo, where she discovers new opportunities.

The Heart of a Woman is filled with unforgettable vignettes of such renowned people as Billie Holiday and Malcom X, but perhaps most importantly chronicles the joys and the burdens of a black mother in America and how the son she has cherished so intensely and worked for so devotedly finally grows to be a man.

  • Sales Rank: #71156 in Books
  • Brand: Angelou, Maya
  • Published on: 2009-04-21
  • Released on: 2009-04-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .80" w x 5.20" l, .55 pounds
  • Binding: Paperback
  • 352 pages

Amazon.com Review
Millions have read Maya Angelou's national bestseller The Heart of a Woman, and now you can hear her fascinating story in the author's own voice. Angelou exposes a turbulent period of her life as she struggles to raise a child, fulfill her goals as a writer, and fight for civil rights in an age of social injustice; Angelou's rich and resonating voice draws the listener into the unexpected details of her life. Working as a nightclub singer in Los Angeles, Angelou decides to move to New York with her son Guy in hopes of building stronger ties with the black art community. In an attempt to find stability for Guy and make a name for herself, her love life takes wild turns. Should she marry the bail bondsman who's as dry as stale bread or run away with the African freedom fighter? Her heart takes her to Africa, where her writing career blossoms but her marriage sours. The Heart of a Woman is filled with beautiful prose and songs; Angelou displays her music talent in several vignettes, most memorably in a scene with Billie Holiday: Angelou is performing at a nightclub when Holiday shrieks, "Stop her, stop her... she sounds like my mama!"

Review
“Remarkable . . . a great lady moving right on through a great memoir.”
–Kirkus Reviews

“Maya Angelou has . . . achieved a kind of literary breakthrough which few writers of any time, place, or race achieve. . . . What makes [her] writing unique is . . . a melding of unconcerned honesty, consummate craft, and perfect descriptive pitch, yielding a rare compound of great emotional force and authenticity.”
–The Washington Post Book World

“To say that Angelou is a living legend is in no way an exaggeration. [She is] one of the great voices of contemporary literature.”
–The Voice

“Angelou is one of the geniuses of the Afro-American serial autobiography.”
–The New York Times

“A uniquely gifted wordsmith and storyteller.”
–The San Diego Union-Tribune

From the Publisher
This engaging book chronicles the changes in Maya Angelou's life as she enters the hub of activity that is New York. There, at the Harlem Writers Guild, she rededicates herself to writing, and finds love at an unexpected moment. Reflecting on her many roles--from northern coordinator of Martin Luther King's history-making quest to mother of a rebellious teenage son--Angelou eloquently speaks to an awareness of the heart within us all.

Most helpful customer reviews

51 of 54 people found the following review helpful.
So many differences, yet so similar
By Carrie
The first time I heard Maya A. speak, I had the little hairs at the back of my neck stand upright! I was moved and in awe.
I have read several of her works, all of which were cherished. However, after reading "Heart" I felt a deeper awareness. I am a middle class, white woman. I will NEVER understand the hate, fear, and anger experienced by anyone of color- no matter how much I learn, no matter how much I empathize. What I will share with all races is that emotions are emotions, no matter the color. Raising a child, falling in love and then realizing, "Oops, wrong one"...parental love, fear, anger...all make us human. I feel closer to this world for having forced myself to think about past misery and hatred. I wish my children the grace and dignity displayed by a remarkable woman. Thank You for reaching my soul.

26 of 27 people found the following review helpful.
You never know what's in a woman's heart
By A Customer
Maya Angelou impresses me. What a life! So many lives at the same: it's crazy. I've just watched a movie (featuring Wesley Snipes) that she has recently directed and which reminded of the kind of woman that I thought she was when I read her "Heart": compassionate, human...
Reading Angelou made me aware of what it is was to be a woman and a mother in America. I've read about fictional characters that had comparable difficulties and faced them with astonishing courage and endurance, but reading Maya made it more real for me. Doing that while one has so many commitments at the same time certainly compels admiration.
Words are inadequate to express how I felt to enter the heart of a woman that has so many experiences to share and read a book that is so simply and yet masterfully written.
In this review, I didn't want to be academic and all (commenting on the themes, the syntax, the structure, etc.). I just wanted to communicated what Maya's heart has put in my heart. Go for it, it's humanizing and worth-reading.

29 of 32 people found the following review helpful.
Triumph and Tragedy
By Katherine Neis
The Heart of a Woman is a continuation of Angelou's autobiography, chronicling her adult life as a mother, wife and freedom fighter. The story begins with her decision to move to New York in the late 1950's when Martin Luther King and Malcom X were the most central political figures of that time. There she begins to write, produces the Cabaret of Freedom, a collaboration of performances given to raise money for the SCLC, becomes employed then by the SCLC in a position only held by men previously. Shortly after she has been working such a prestigious job, she meets and marries an African freedom-fighter who wisks Angelou and her son, Guy, off to Cairo where she knows noone. Maya Angelou appears to create good out of bad, a woman faced with tragedy numerous times throughout her life, yet comes out triumphant and victorious each time. Never did I feel as if I was being led to lament with her difficulties. On the contrary, I felt admiration for a woman who inhabited a strong sense of self and an even stronger zest for living. An inspirational story I would recommend to anyone.

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Minggu, 22 Februari 2015

[P286.Ebook] PDF Download Mafalda: Todas las tiras, by QUINO

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Mafalda: Todas las tiras, by QUINO

Mafalda: Todas las tiras. HARDCOVER EDITION

  • Sales Rank: #7394257 in Books
  • Published on: 2013
  • Binding: Paperback

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Rabu, 18 Februari 2015

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The Social Work Skills Workbook, by Barry R. Cournoyer

THE SOCIAL WORK SKILLS WORKBOOK, Eighth Edition, enables students to develop proficiency in professionalism and the essential social work skills. Each skill supports one or more of the 43 knowledge and value statements and the 31 practice behaviors that elaborate the core competencies in the 2015 EPAS of the CSWE. The skills also align with nationally standardized licensing exams. The text includes expository content grounded in contemporary research, assessment tools and processes, and strong experiential components that help students get a realistic sense of the field. Case examples, summaries, and skill-building exercises cultivate students' professionalism and expertise as confident, ethical, and effective helpers. Current social issues are evident throughout. The perforated three-hole-punch format can be used as a main text in social work skills labs, a resource for field or internship courses, or a supplement to social work methods and practice courses.

  • Sales Rank: #132010 in Books
  • Published on: 2016-03-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.10" w x 8.50" l, .0 pounds
  • Binding: Paperback
  • 680 pages

About the Author
Dr. Barry R. Cournoyer has been a social work practitioner for more than 40 years and a university teacher for more than 35 years. He received his M.S.S.W. degree from the University of Tennessee and the D.S.W. degree from the University of Utah. He is Emeritus Professor with the Indiana University School of Social Work, where he taught for 32 years. A former Associate Dean with the School, he remains interested in student learning assessment and quality improvement activities in social work education. In addition to this eighth edition of THE SOCIAL WORK SKILLS WORKBOOK, he co-authored THE SOCIAL WORK PORTFOLIO and the Seventh Edition of SOCIAL WORK PROCESSES -- all published by Brooks/Cole-Cengage. He also authored THE EVIDENCE-BASED SOCIAL WORK SKILLS BOOK, published by Allyn & Bacon.

Most helpful customer reviews

0 of 0 people found the following review helpful.
THE BEST!
By Mickey
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Five Stars
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Jumat, 13 Februari 2015

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Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory

An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

  • Sales Rank: #2595 in Books
  • Brand: VINGR
  • Model: 24203910
  • Published on: 2012-02-28
  • Released on: 2012-02-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .70" w x 5.50" l, .58 pounds
  • Binding: Paperback
  • 307 pages

Amazon.com Review

Amazon Best Books of the Month, March 2011: Moonwalking with Einstein follows Joshua Foer's compelling journey as a participant in the U.S. Memory Championship. As a science journalist covering the competition, Foer became captivated by the secrets of the competitors, like how the current world memory champion, Ben Pridmore, could memorize the exact order of 1,528 digits in an hour. He met with individuals whose memories are truly unique—from one man whose memory only extends back to his most recent thought, to another who can memorize complex mathematical formulas without knowing any math. Brains remember visual imagery but have a harder time with other information, like lists, and so with the help of experts, Foer learned how to transform the kinds of memories he forgot into the kind his brain remembered naturally. The techniques he mastered made it easier to remember information, and Foer's story demonstrates that the tricks of the masters are accessible to anyone.
--Miriam Landis

Author Q&A with Joshua Foer

Q: First, can you explain the title of you book, Moonwalking with Einstein?

A: The title refers to a memory device I used in the US Memory Championship—specifically it's a mnemonic that helped me memorize a deck of playing cards. Moonwalking with Einstein works as a mnemonic because it's such a goofy image. Things that are weird or colorful are the most memorable. If you try to picture Albert Einstein sliding backwards across a dance floor wearing penny loafers and a diamond glove, that's pretty much unforgettable.

Q: What are the U.S. Memory Championships? How did you become involved?

A: The U.S. Memory Championship is a rather bizarre contest held each spring in New York City, in which people get together to see who can remember the most names of strangers, the most lines of poetry, the most random digits. I went to the event as a science journalist, to cover what I assumed would be the Super Bowl of savants. But when I talked to the competitors, they told me something really interesting. They weren't savants. And they didn't have photographic memories. Rather, they'd trained their memories using ancient techniques. They said anyone could do it. I was skeptical. Frankly, I didn't believe them. I said, well, if anyone can do it, could you teach me? A guy named Ed Cooke, who has one of the best trained memories in the world, took me under his wing and taught me everything he knew about memory techniques. A year later I came back to the contest, this time to try and compete, as a sort of exercise in participatory journalism. I was curious simply to see how well I'd do, but I ended up winning the contest. That really wasn't supposed to happen.

Q: What was the most surprising thing you found out about yourself competing in the Memory Championships?

A: In the process of studying these techniques, I learned something remarkable: that there's far more potential in our minds than we often give them credit for. I'm not just talking about the fact that it's possible to memorize lots of information using memory techniques. I'm talking about a lesson that is more general, and in a way much bigger: that it's possible, with training and hard work, to teach oneself to do something that might seem really difficult.

Q: Can you explain the "OK Plateau?"

A: The OK Plateau is that place we all get to where we just stop getting better at something. Take typing, for example. You might type and type and type all day long, but once you reach a certain level, you just never get appreciably faster at it. That's because it's become automatic. You've moved it to the back of your mind's filing cabinet. If you want to become a faster typer, it's possible, of course. But you've got to bring the task back under your conscious control. You've got to push yourself past where you're comfortable. You have to watch yourself fail and learn from your mistakes. That's the way to get better at anything. And it's how I improved my memory.

Q: What do you mean by saying there an "art" to memory?

A: The "art of memory" refers to a set of techniques that were invented in ancient Greece. These are the same techniques that Cicero used to memorize his speeches, and that medieval scholars used to memorize entire books. The "art" is in creating imagery in your mind that is so unusual, so colorful, so unlike anything you've ever seen before that it's unlikely to be forgotten. That's why mnemonists like to say that their skills are as much about creativity as memory.

Q: How do you think technology has affected how and what we remember?

A: Once upon a time people invested in their memories, they cultivated them. They studiously furnished their minds. They remembered. Today, of course, we've got books, and computers and smart phones to hold our memories for us. We've outsourced our memories to external devices. The result is that we no longer trust our memories. We see every small forgotten thing as evidence that they're failing us altogether. We've forgotten how to remember.

Q: What is the connection between memory and our sense of time?

A: As we get older, life seems to fly by faster and faster. That's because we structure our experience of time around memories. We remember events in relation to other events. But as we get older, and our experiences become less unique, our memories can blend together. If yesterday's lunch is indistinguishable from the one you ate the day before, it'll end up being forgotten. That's why it's so hard to remember meals. In the same way, if you're not doing things that are unique and different and memorable, this year can come to resemble the last, and end up being just as forgettable as yesterday's lunch. That's why it's so important to pack your life with interesting experiences that make your life memorable, and provide a texture to the passage of time.

Q: How is your memory now?

A: Ironically, not much better than when I started this whole journey. The techniques I learned, and used in the memory contest, are great for remembering structured information like shopping lists or phone numbers, but they don't improve any sort of underlying, generalizable memory ability. Unfortunately, I still misplace my car keys.

(Photo of Joshua Foer © Emil Salman Haaretz)

From Booklist
If you sometimes can't remember where you put your car keys or, like Foer, the car itself, don't panic. You're not alone, and you can do something about it. In this intriguing look at the nature of memory, Foer reassures us that we don't need to acquire a better memory; we just need to use the one we have more effectively. Foer introduces us to people whose memories are both astonishing, like the man who could memorize 1,528 random digits in order, and frightening, such as a man with such an extreme case of amnesia that he doesn't know his own age and can't remember that he has a memory problem. He explores various ways in which we test our memories, such as the extensive training British cabbies must undergo. He also discusses ways we can train ourselves to have better memories, like the PAO system, in which, for example, every card in a deck is associated with an image of a specific person, action, or object. An engaging, informative, and for the forgetful, encouraging book. --David Pitt

Review
"Absolutely phenomenal... Part of the beauty of this book is that it makes clear how memory and understanding are not two different things. Building up the ability to reason and the ability to retain information go hand in hand... The book reminds us that we all start off with pretty much the same tools for the most part, and we can be intentional about strengthening them, or not."
—Bill Gates

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692 of 725 people found the following review helpful.
Amazingly Interesting and Helpful
By David Sheppard
This is one of those rare books that is not only a joy to read, but also immensely helpful. It can help all of us with something that is at once troublesome and worrisome: our memory. It does this with ease, not teaching us some grueling rote memory technique, but one that is easy, natural and intuitive. Yet Moonwalking with Einstein turns out to not be exclusively a how-to book on memory. So what is it?

Well, yes, it is about memory and how to improve it, but it is at once a history of techniques, a description of what memory is and what can go wrong with it, and also a running narrative of how the author, a journalist himself with no special memory skills, becomes one of the most proficient memory athletes in America.

I'd learned a mnemonic device to aid memorization decades ago while in college, and found it to be helpful, but for some reason I'd abandoned the technique once I graduated. But Moonwalking with Einstein expands the mnemonic technique I learned back then by use of something of which I'd never heard: the "Memory Palace." The Memory Palace exploits our inherent skill for remembering images and spatial locations, harnesses these two abilities we all posses in abundance, and relates them to the memorization of numbers, lists and assortments of other difficult to remember items. The amazing thing is that the Memory Palace not only makes memorization easy, it also makes it fun.

What makes the book so interesting is that it is narrative non-fiction and reads like a novel. The author locks his conflict with his own memory early on, gives a sense of rising tension as he accumulates the forces to overcome its limitations, and resolves this internal conflict at the end when he participates in the US Memory Championship. I didn't read it as urgently as I did today's number one bestseller, Laura Hillenbrand's Unbroken, but still, I couldn't put it down.

In Chapter Five, I scanned the "to-do" list of fifteen items on pages 92/3 that the author had to memorize in his initial attempt, and developed the technique for myself as I read about the author memorizing it. As my Memory Palace, I used an old home of a high school friend with which I was still familiar, constructing useful details as I went. When I had finished reading about the author memorizing the list (took me about five minutes), I had memorized it myself, and I found that the items were not only immediately memorable, but that the list of items and their sequence was still with me days later, and so imbedded in my memory that I'm sure I'll ever forget it. All this, I accomplished effortlessly. This is a truly remarkable feat for me because I'm almost seventy years old and have chronic fatigue syndrome, which adversely affects all aspects of my memory.

It has also given me hope that I might finally learn ancient Greek. I tried to learn it several years ago, but found building a vocabulary so difficult that I abandoned the project. Rote memory was just too much trouble. I am interested in all things Greek, and as it turns out, the Memory Palace technique was invented in the fifth century BC by Simonides following his narrow escape from the collapse of a building. This in itself is a story you'll be interested in reading about. The author says that since the time of this ancient Greek, "the art of memory has been about creating architectural spaces in the imagination." Having been to Greece twice, I have all the makings of a superb Greek Memory Palace. While traveling around Greece and the western coast of Turkey for ten weeks, I visited many cities and islands: Athens, Thebes, Delphi, Ithaca, Mykonos, Delos, Santorini, etc. I can't count all the archaeological sites I visited. What I'm creating isn't just any old Memory Palace but actually a Memory Country. Within each location, I can identify as many locations for storing words and meanings as I need. But not only that, I can also use characters from Greek mythology to create actions and images to reinforce the material, as the author suggests. All this constitutes my Greek Memory Palace: the location where I will store ancient Greek words and meanings as I learn the language, in accordance with the instructions learned in Moonwalking with Einstein. None of it was difficult. I picked it up as I read the book.

The author describes how in the past people viewed their minds as something to perfect by loading it with all sorts of intellectual material. "People used to labor to furnish their minds. They invested in the acquisition of memories the same way we invest in the acquisition of things." [page 134] Some even believed that "the art of memory was a secret key to unlocking the occult structure of the universe." [page 151] This has given me an entirely new view of how to perceive my own mind and nourish it in the future.

The author also discusses how we came to lose touch with our ability to remember with the invention of the printed word. The history of that estrangement and how inventions like Wikipedia and the Internet foster that estrangement is a very interesting story. The author makes the reader aware of what is happening to us and provides a way to project ourselves into the future without suffering so much of technology's debilitating effects.

Perhaps the reason this book is so successful is that the reader never loses sight of the practical use of the information the author is providing because the author is discovering it himself and actively making use of it in his quest to make it into the US Memory Championship.

This is an important book. Everyone can benefit from reading it.
David Sheppard

670 of 729 people found the following review helpful.
Now THIS is the kind of "self help" book that this Baby Boomer appreciated!
By Kcorn
Whether you have memory problems (can't recall the name of someone you met a week ago?) or not, you're likely to improve your memory after reading this book. Even if you don't - but odds are you will - it makes for fascinating reading.

It definitely was a major aid for me and I do think of it as a unique "self help" book, one that can have immediate results, helping to make life easier, alleviate tricky memory issues and more. I think it is important to disclose that I'm a Baby Boomer and my memory seems to have worsened with age. I used to recall the name of nearly everyone I met as well as both major and minor actors and actresses, all of my teachers (from kindergarten through high school) as well as the first and last names of every one of my high school classmates. I could recall even tiny details of books read long ago.

But Moonwalking with Einstein goes far beyond remembering the names of acqaintances. It can help make your daily life easier, aiding you when you try to find lost items - or keep them from getting lost in the first place- and actually train you to find ways to improve your memory.

For added fun, the author includes examples of people who have amazing abilities to recall things. I wondered if at least one of them could give Vegas a run for its money or even be banned from casinos. Although I don't plan to test my abilities in Vegas, I have been practicing in casual card games, with gratifying results. The surprised looks from friends and family members was worth the cost of the book.

I'd strongly recommend you give this one a try. The techniques can even be fun for a whole family to share - and test -together. And c'mon...how can you pass up a book which explores "the art and science of remembering everything"?

512 of 567 people found the following review helpful.
A good read, but ...
By Tony R. Vaughan
After reading the first chapter of this book online, I went out and picked up a copy and read it. I was under the impression from reading that first chapter that this book would be about Joshua's year of training his memory. There is a large gap between knowing about a memory technique and how to actually use that technique. I was interested in reading about the author's efforts, problems, and his solutions to those problems. Unfortunately for me, only a small part of this book actually was about the author's actual training. He does cover a good deal of academic ground on memory. If you have a undergarduate degree in psychology, most of this material will be familiar. The author is correct when he said that this book isn't a self-help book, but there are a few pearls within its cover. My expectations for this book resulted in my being disappointed with it. That's my problem. I do consider the book to be a good read and would recommend it to friends and associates.

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Soil Testing for Engineers, by T. William Lambe

  • Sales Rank: #4918302 in Books
  • Published on: 1951
  • Binding: Spiral-bound
  • 165 pages

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The Upcycle: Beyond Sustainability--Designing for Abundance, by William McDonough, Michael Braungart


From the authors of Cradle to Cradle, we learn what's next: The Upcycle

The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build.
For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices―and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us.
The Upcycle is as ambitious as such classics as Rachel Carson's Silent Spring―but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach.

  • Sales Rank: #21563 in Books
  • Published on: 2013-04-16
  • Released on: 2013-04-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.21" h x .66" w x 5.40" l, .66 pounds
  • Binding: Paperback
  • 227 pages

From Booklist
With their landmark work on designing zero-waste merchandise, Cradle to Cradle (2002), architect McDonough and chemist Braungart launched a revolutionary program that encourages manufacturers to substitute environmentally unfriendly products with those that generate as few toxic footprints as possible. In consulting for corporations as far afield as Ford and Nike, the pair has demonstrated that nonpolluting goods, from carpets to shoes, can win consumers over without sacrificing the bottom line. Now the authors take their sustainability philosophy an inspired step further, arguing that industries can do better than simply trimming down the garbage and instead become “part of the natural cycle of regeneration on the planet.” Drawing on multiple examples from nature’s endless food chain, where one creature’s waste becomes nutrition for others, McDonough and Braungart debunk the notion that ecological measures inevitably steal profits from business and joy from life. The authors’ many reports on industry innovators give readers a peek into a future where mankind might one day stop destroying the environment and, instead, add to its abundance. --Carl Hays

Review

“Asking how a cherry tree would design an energy-efficient building is only one of the creative ‘practices' that McDonough and Braungart spread before their readers. This book will give you renewed hope that, indeed, ‘it is darkest before the dawn.'” ―Carl Pope, executive director of the Sierra Club on Cradle to Cradle

“[McDonough and Braungart are] masters of holistic environmentalism . . . [They] have a knack for combining big ideas with commonsense practicality, which leaves readers feeling excited about the future.” ―Bruce Barcott, Outside Magazine on Cradle to Cradle

About the Author

William McDonough is an American architect and founding principal of William McDonough + Partners. Michael Braungart is a German chemist. Together they cofounded McDonough Braungart Design Chemistry, and in 2002 they coauthored Cradle to Cradle.

Most helpful customer reviews

34 of 36 people found the following review helpful.
Inspiring....Should be Required Reading for All Members of Humanity
By Ronin
If you are already familiar with the work of Bill McDonough ("BM") and Michael Braungart ("MB", together "BMMB"), then my glowing praise should come as no surprise and you can probably stop reading my review and go get your copy now. As a bioentrepreneur running a company, I am well read on current thinking involving sustainability, biomimicry, biology, and futurism. All the same I just checked out and devoured this book in a day. My high expectations were not disappointed, and the marathon read spurred my creativity not just in business but all the way through the cycle down to my family life, which was the intention.

In 1992 BMMB publicly presented the "Hannover Principles", a sustainability manifesto which advocates transcending basic design principles by also considering the impact on health and the environment, how the design impacts things on the periphery and identifying those relationships, eliminating waste and optimizing efficiency, and striving to holistically improve the end product. Together they identified and analyzed thousands of industrial materials and produced a ranking system that delineated their qualities along the lines of toxicity and true recyclable sustainability (as opposed to "downcycling", or reusing the materials of a primary product to produce something else with less and less quality/utility in the future). This work led to a major series of high level consultations producing a "butterfly effect" that is positively impacting us all, and will continue to do so ad infinium.

Ten years later they wrote "Cradle to Cradle", which looked at how products could be made better by applying the Hannover Principles, and that doing so would make companies more profitable. I still count Cradle to Cradle as one of the best and most fascinating business books I have read, and this was largely due to the outstanding examples of how major corporations like Ford and Interface were able to make strategic changes that resulted in superior products, less harmful materials, less waste, etc. I refer to it as a business book in part because BMMB do not blame capitalism for all our troubles. Quite the opposite, they profoundly advocate it as an essential engine of progress and correctly illustrate through example (in both books) how an intention or lack of one will dictate a positive or negative outcome.

Rather than rewrite Cradle to Cradle, the authors set out to explain why it exists, which they richly describe as follows, "The goal of The Upcycle is a delightfully diverse, safe, healthy, and just world with clean air, water, soil, and power - economically, equitably, ecologically, and elegantly enjoyed". Ambitious? BMMB suggest that if Cradle to Cradle principles are widely adopted then this would be the result and that the process would be endless through constant improvement; a true "Virtuous Cycle".

In the 10-years following Cradle to Cradle, BMMB have had continuous forward momentum putting these principles into practice not just with major global corporations, but even with governments like China (who desperately need this help, for the sake of our entire biosphere). As such, BMMB have enjoyed a unique position working with and influencing powerful global forces and driving them towards positive progress. "The Upcycle" reflects this refined experience. It is a call to action for all of society to become conscious not just of what they design and produce, but also of how their decisions on consumption affect waste or produce toxicity, and that our choices thus affect future generations and indeed our planet. It asks us to consider not just how we can do a little here or there producing a "less bad" impact, but instead to analyze and discover how we can improve our habits and become a true force of positive impact. A simple example of putting this into practice is to begin zero consumption of products made by companies that fail to adopt these practices, thus depriving them of any economic reward (I haven't given fast food a single penny since 1989, nor do I patronize certain airlines or banks). When we empower ourselves and hold them accountable they are forced to change or they will disappear, and either outcome is a positive result.

There are many ideas present that will inspire business managers and leaders to consider how they can optimize their processes and designs, and thus is arguably the best $15 you could spend on unleashing your creativity by challenging how you do things from the bottom to the top. As it is intended, it is no less valuable for everyone else as it teaches us to have higher expectations of industry, society, and ourselves. The Forward is by Bill Clinton who says the Optimist's glass is half full, the Pessimist's is half empty, while BMMB's glass is always full of half water and half air. Classic.

Just as Cradle to Cradle was printed according to the best available practices of the time, The Upcycle's concepts were employed in printing this non-toxic biodegradable book to the highest standards of today; once again very cool. I'm looking forward to reading it again, which is rare.

Enjoy!

15 of 16 people found the following review helpful.
Cradle to Cradle, release 2.0
By Chuck in Sedona
C2C and The Upcycle

William McDonough, an American architect, and Michael Braungart, a German chemist, combined to write Cradle to Cradle (C2C). C2C, published in 2002, discusses product design, with emphasis on materials utilization efficiency in an environmental context. C2C proposes that product design consider negative effects, especially toxicity, to humans and the natural world at every step in the product's value chain, including disposition when the product is no longer useful. In essence, C2C goes beyond "cradle to grave" design, which ends at a landfill or an incinerator, to "cradle to cradle" design, where non-toxic materials are reclaimed, recycled or reused in generation after generation of products.

Recently, the same two authors published The Upcycle. The Upcycle isn't really a sequel to C2C. Rather, as its title implies, it is an expansion on C2C, based on experience -- in this case, two decades of experience. Think of The Upcycle as another generation of the same product, rather like release 1.0 and release 2.0 of a software package.

Here are a few of the key ideas from The Upcycle:

>> More good, rather than less bad: The general approach to environmental impacts and human well-being is to do less bad -- reduce atmospheric emissions, reduce industrial accidents and reduce waste to landfill, for example. The Upcycle asserts that reduction, even reduction to zero, isn't sufficient. Production should aim beyond shrinking its negative footprint on the world to producing an increasing positive footprint. Where the term "sustainability" confers a sense of steady state, "upcycle" suggests continuing improvement, product generation over product generation

>> Design as a latchkey to abundance: I bought The Upcycle because of its subtitle: Beyond Sustainability -- Designing for Abundance. The book proposes that design -- tangible product design, as well as process and systems design -- can lead to upcycling, and that an emphasis on upcycling leads away from a world of scarcity to a world of abundance.

>> "Biosphere" vs. "Technosphere": The Upcycle distinguishes between the "biosphere" -- the natural world and its biological cycles -- and the "technosphere" -- the realm of the synthetic. Natural products and natural cycles provide models for design within the technosphere. However, the recovery processes in the two spheres differ significantly, such that mixing natural materials with synthetic materials in the same product may impair upcycling.

>> Regarding toxicity: C2C and The Upcycle both regard toxicity as both cumulative and pernicious. Cradle to cradle design relies on detailed assessment of the potential toxicology of all components of every material used in the manufacture of a product. The level of concern goes well beyond most governmental regulations on toxicity, as they existed at the beginning of the current century.

The Upcycle provides the term "enchanted skepticism", which describes my general reaction to that book. Many of the ideas are fascinating. I'm quite convinced that radical improvements in materials utilization, across product generations, are possible. Recent product and process design innovations in the automobile industry and in building construction present interesting cases in point, although The Upcycle affords little attention to either. However, favorable examples are one thing. Broad practicability across a wide range of manufactured products may be another.

26 of 31 people found the following review helpful.
This book needs an 'upcycle' too
By jurisdoc
I'm a fan of the work of McDonough and Brungart, and believe they're on the right track with their important work. Cradle to Cradle, their previous book, hit a home run, IMO. This one, unfortunately, does not--it reads more like a pastiche of repurposed speeches and presentations than an organized progression of information and ideas. That might have been more tolerable if the book itself were more attractive. Unfortunately, though it's been manufactured to the best-available sustainability standards, its typography smacks of low-end word-processing. Differentiation between subheads and text is lacking, margins and indentations are unattractive, and chapter dividers are clumsy. The simplistic graphics add little informational value. Several inserts on pale gray paper, crammed with tiny sans serif typography, are awkwardly interspersed and interfere with the book's flow. Most concerning is that, for a book that concerns science and product engineering, there is no index. This book deserves a design and editing "upcycle" of its own.

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[N549.Ebook] Get Free Ebook The Upcycle: Beyond Sustainability--Designing for Abundance, by William McDonough, Michael Braungart Doc
[N549.Ebook] Get Free Ebook The Upcycle: Beyond Sustainability--Designing for Abundance, by William McDonough, Michael Braungart Doc